Best Marketing Tools for Small Businesses in 2024

If you’re a small business owner, it can be a frustrating search for utilities that make life easier for you and your team. Traditionally, tasks such as sending email blasts, or collecting data about your customers, were either assigned to team members to perform manually, or done through software that required its own team to manage and train. 

The good news is that marketing tools are now commonplace in the industry, with a majority of them being low-code solutions that just about any business despite size and complexity can now adopt. These tools can help streamline marketing operations and ultimately make life easier and more productive. But then a new problem: With the vast array of options available, it can be overwhelming to determine which tools are best suited for a small business. 

In this guide, we’ll tell you what to look for in the best marketing tools for small businesses, and then walk you through the most popular options. 

But Why Marketing Automation?

If you’re still not convinced that marketing automation is crucial for any small business, it can significantly streamline your marketing efforts and help you achieve a variety of tasks. A marketing study showed that for every dollar spent, companies had returns of over $5.4 USD thanks to the power of marketing automation. 

One of the primary benefits of automation is lead generation. By implementing forms, landing pages, and email marketing campaigns, you can automatically capture and nurture leads, ensuring that you're always working with qualified prospects. Social media marketing can also be automated to schedule and publish posts, engage with your audience, and track your performance.

Types Of Marketing Automation

For a more holistic view of the various categories of marketing tools for small businesses, we’ve compiled a list for your reference. 

Now that you have an understanding of the benefits of adopting marketing automation, let’s look at some of the best marketing tools for small businesses, in 2024. 

Omind: A Holistic Marketing Tool For Small Businesses

Omind’s Marketing AI is a powerful marketing automation platform that can help small businesses streamline their marketing efforts and improve customer engagement. With a wide range of features, our marketing automation platform allows businesses to personalize their interactions with customers, nurture leads, and drive sales. Engage allows you to automate email campaigns, experiment with different marketing elements, track the performance of your marketing campaigns, and much more. To date, Engage has helped clients increase conversions by over 30%, through the power of automation and AI. 

Omind is for you if you want to: 

• Increase Customer Engagement: Personalize customer interactions and deliver relevant content to build stronger relationships.
  
• Save Time and Resources: Automate repetitive marketing tasks, allowing your team to focus on more strategic initiatives.
  
• Enhance Customer Satisfaction: Provide a personalized customer experience that brings them closer to your brand.

More Marketing Tools For Small Businesses

Now, let’s read more about some of the other marketing tools in 2024. 

Mailchimp For Email Automation

Mailchimp is one of the world’s most popular email marketing platforms, offering an easy-to-use interface and some robust email automation features. Beyond its ease of use, Mailchimp offers a comprehensive suite of tools for effective email marketing automation, such as: 

• Segmentation: Divide your email list into targeted segments based on various criteria, such as demographics, interests, and purchase history.
  
• A/B Testing: Experiment with different email elements, like subject lines, content, and calls to action, to optimize your campaigns for maximum results.
  
• Automation Workflows: Create automated email sequences to nurture leads, welcome new subscribers, and follow up on purchases.
  
• Landing Page Builder: Design and customize landing pages to capture leads and drive conversions.

MailChimp is good for you if you want to: 

• Improve email deliverability: Mailchimp's advanced algorithms help ensure your emails reach your subscribers' inboxes.
  
• Personalize email campaigns: Target your audience with relevant content and offers.
  
• Measure campaign effectiveness: Track your email marketing performance and make data-driven decisions. 

However, do note that MailChimp is rather limited in its free subscription tier and requires a paid subscription to send more than a certain number of mails. 

HubSpot For Marketing Automation

HubSpot is also one of the world’s leading marketing automation platforms, that offers a wide range of features to help businesses increase their customer base and make sure it stays that way. Hubspot has remained a popular choice for businesses of all sizes, from startups to established enterprises. Some of the features of HubSpot include:

• Marketing Automation: Automate the more mundane tasks such as email marketing, lead nurturing data collection and more.
  
• CRM: Manage customer relationships, track sales pipelines, and provide excellent customer service
  
• Content Management: Create and manage your website content, including blog posts, landing pages, and marketing materials.
  

HubSpot is good for you if you want: 

• Streamline marketing processes: Automate repetitive tasks and improve efficiency.
  
• Manage customer relationships: Provide excellent customer service and track sales pipelines.
  
• Scale your business: As your business grows, HubSpot can scale with you and provide the tools you need to succeed.

However, HubSpot might be tricky to use for people because of the sheer number of features it has and the learning curve it involves. 

Hootsuite For Social Media Management 

Hootsuite is a social media management platform that helps businesses schedule, publish, and analyze their social media content across multiple platforms. Hootsuite has been a preferred choice for businesses because of the following features: 

• Scheduling: Schedule posts for over 3 months and more on various social media platforms like Facebook, Twitter, Instagram, LinkedIn, and more.
  
• Team Collaboration: Multiple team members can work on one account and on the same projects to enable faster workflow.
  
• Integrations: Connect Hootsuite with other marketing tools to get the best out of both. 

Hootsuite is for you if you want to: 

• Improve social media engagement: Track your performance and optimize your content strategy.
  
• Integrate with other tools: Connect Hootsuite with your existing marketing stack.
  
• Grow your online presence: Increase your reach and visibility on social media.

We’ve made a comparison table for the different marketing automation tools for small businesses that were listed in this article. 

Which Marketing Automation Tool To Select?

Selecting the optimal marketing automation tool for your small business depends on various factors. Consider your specific needs, including email marketing, lead scoring, CRM integration, and social media management. Look for a tool that offers these features and is easy to use for your team. Additionally, consider your budget and the tool's scalability as your business grows.

A tool with reliable support can be invaluable when you encounter challenges. Furthermore, consider the integrations available, as a tool that can seamlessly connect with your existing marketing and sales tools can streamline your workflow. By carefully evaluating these factors, you can select a marketing automation tool that aligns with your business goals and drives growth. 

For a marketing automation tool that offers you the best of AI and automation coupled with a no-code interface and the best of personalization, choose Omind Engage for your requirements. To schedule a demo, click here.